About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Wednesday, September 26, 2007

Pasqua - a Family Passion

After a long and eventful train journey from Florence to Veneto. Then hiring the last rental car at the station, it was time to find the new winery of Pasqua just a few miles north in San Felice.
As you start down the drive-way you see the impressive new winery, which was still having some finishing touches applied while I was there.

One of Italy's leading independent, family owned wine companies they are one of the few wineries of the Veneto region to actually have their headquarters in the heart of the commercial district on the edge of the city of Verona. They even employed a designer from Milan to come up with their stunning new labels and packaging. All that said, to balance their urban location, the family have 84 years experience working the land of this region, and have been the drivers of the region's success, ensuring wines like Soave and Valpolicella are known throughout the wine-drinking world.


Warmly greeted by Carlotta Pasqua and then introduced to the winery staff and several of the family relatives that have varying roles within the business. We jumped back in the car and had a tour of several of the closer vineyards, showing the diversity in location, soil and also canopy techniques with one of their older vineyards still applying the pergola method.

Then a tour of the new facilities which is on a grand scale, but with a fine attention to detail for each parcel of fruit that comes into the winery and the winemaking options available for the many styles of wines that Pasqua produce. Seeing the grapes being dried in trays for their Amarone wine was one of many unique insights learnt on this Italian trip.
Then the tasting - in the winery tasting room, which doubles as the cellar door, we were surrounded by a wall of Pasqua labels and styles, where do you start, what a dilemma we had.
In all of the wines that we tasted - you could see a balance that Pasqua has achieved of old traditional wine styles and the clean fresh influences that the export market is enjoying with a wide array of cuisine.

Pasqua is all about "A Family Passion" - that is evident in everything that they do with the family members involved at all stages of the winemaking process. The three senior Pasqua brothers are very cosmopolitan, they are far from the image of the peasant winemaker/farmer as you could imagine.
The Pasqua family is dedicated to producing high quality grapes and making great value wines which express the character of the Italian wine regions from which they come.
Yes they do produce excellent value, 'entry-level' wines, Pasqua also have a reputation for crafting beautiful Amarone-style and top quality wines, such as the single vineyard Villa Borghetti wines, ensuring that Pasqua are also enjoyed in the best dining rooms, both public and private around the world.

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