About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Tuesday, May 27, 2008


Port wine (also known as Vinho do Porto, Oporto, Porto, and Port) is a sweet Portuguese, fortified wine from the Douro Valley in the northern provinces of Portugal. It is often served as a dessert wine. Wines in the style of the Portuguese product called Port are produced around the world in several countries - most notably Australia, South Africa, India, Canada and the USA. However, under European Union guidelines (and Canada), only the product from Portugal may be labeled as Port. In the USA, Federal law mandates that the Portuguese-made product be labeled Porto or Vinho do Porto.


Port is produced from grapes grown and processed in the Douro region. The wine produced is then fortified with the addition of distilled grape spirits in order to stop the fermentation leaving some rest sugar in the wine and to boost the alcohol content. The wine is then stored and aged; often in barrels stored in caves (Portuguese meaning "cellars"), before being bottled.
The wine received its name, 'Port,' in the latter half of the 17th century from the seaport city of Porto at the mouth of the Douro River, where much of the product was brought to market or for export to other countries in Europe from the Leixoes docks. The Douro valley where Port wine is produced was defined and established as a protected region or appellation in 1756 - making it the second oldest defined and protected wine region in the world.

Vintage Port
Tawny Port (and Aged Tawny)
Late-Bottled Vintage (LBV)
Late-Bottled Non-Vintage (LBNV) or Vintage Character
Crusted Port
Ruby Port
White Port

Grapes used to make Port:
Red Port can be made from many types of grapes, but the main ones are Tinta Barroca, Tinta Cao, Tinta Roriz (Tempranillo), Touriga Francesa (Touriga Franca), and Touriga Nacional. White Ports are produced the same way as red Ports, except that they use white grapes - Esgana-Cao, Folgasao, Malvasia, Rabigato, Verdelho, and Viosinho.

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