About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Tuesday, September 30, 2008


Beaujolais is a French AOC wine generally made of the Gamay Noir grape which has a thin skin and few tannins. Gamay Noir is now known to be a cross of Pinot Noir and the ancient white variety Gouais. In contrast to the Pinot Noir variety, Gamay ripens two weeks earlier and is less difficult to cultivate. It also produces a strong, fruitier wine in a much larger abundance.
The region really began to develop an identity distinct from its northern neighbour Burgundy, after Duke of Burgundy - made his famous decree in July 1395, outlawing the Gamay grape and forbidding its cultivation in the great duchy of Burgundy proper.


The edicts had the effect of pushing Gamay plantings south, out of the main region of Burgundy and into the granite based soils of Beaujolais where the grape thrived. So Burgundy went with Pinot Noir and Beaujolais went with Gamay. Although the edict was not at all popular with the growers of his day, it proved to be a good thing for each of the two regions.
Located South of Burgundy proper, between Macon and Lyon, Beaujolais produces an average of 13 million cases annually. Best of all, once a year, when the world falls in love with Beaujolais Nouveau, nearly half of this crop is pressed, fermented, racked, fined, filtered and sold within weeks. The rapid cash flow generated is the envy of winemakers everywhere.
Beaujolais is diverse geographically, but it is unified by the Gamay Noir grape. Ninety-eight percent of the area is planted with it. The other 2% is basically planted with Chardonnay, Aligote and Pinot Noir.
Beaujolais is the young, refreshing, and fruity wine that has been so popular in the French cafes. The fruity, exuberant, intensely aromatic wines produced here, owe a lot not only to the Gamay grape, but to the style of vinification used.
Beaujolais and Beaujolais-Villages doing well with light fare, like picnics and salads. The lighter Cru Beaujolais pair well with poultry and the heavier Crus pairing better with red meats and hearty dishes.

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