About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Saturday, October 4, 2008

L'Athenaeum - Wine Books & more

This was not my first visit - nor will it be the last time I spend several hours totally engrossed in the sheer volume of literature and information on wine and all that is related in one place. L’Athenaeum was established in 1989 at the Hospices de Beaune, in the heart of the city, the Athenaeum is a multicultural building dedicated to wine and gastronomy.
It was created through a partnership between a famous Parisian publisher and Patriarche. Patriarche is guided by one goal: to make quality wines accessible to all, for sharing unique moments of discovery and taste sensations for all occasions, whether they are out-of-the-ordinary, celebratory or everyday events. The combination of their wine-related activities and their know-how gives them the strength to continue the work started by Jean-Baptiste Patriarche back in 1780!

L’Athenaeum - this unique single store, it is one of the largest libraries in Burgundy and France’s biggest bookshop devoted to wine, the absolute reference for wine lovers.
Books on every topic (historic and current) related to wine and gastronomy, maps of vineyards and regions, objects for the service of wine, and also wines of Burgundy are on show. This establishment is the crossroads where ones passion for all things wine meets tableware, between mankind’s emotion and humour and that of science, from light reading to specialized books...and more - yes even more.
Its reputation extends far beyond France's borders as each day simply hundreds of internet users from around the world visit the L'Athenaeum's website - where they find books available in their language which they are not available in their home country.
A visit to the ultimate multi-levelled book shop opposite the Hospices is an unforgettable experience, as you can find practically everything that has been written about food and wine. A number of works are available in French, English, German, Italian and other languages. If you are just simply curious or a passionate amateur, you will find the book, card or poster that you are looking for as well as numerous wine accessories. You will also find hundreds of Burgundy's top wines to taste or buy.
On this particular occasion I added to both my book and accessory collection, plus I was hunting for a unique ‘Tastevin’ as a thank you gift to a good friend, and it was here that I knew I would find what I was looking for, as you can imagine, I found it difficult to decide on which to buy. If you have any interest in wine or cuisine - this is a must visit destination.

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