About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Wednesday, March 2, 2011

Sustainable Winegrowing NZ

Sustainable Winegrowing New Zealand (SWNZ) was established in 1995 as an industry initiative directed through New Zealand Winegrowers and was commercially introduced in 1997 and adopted by growers from all grape growing regions.
Sustainable Winegrowing New Zealand was developed in order to guarantee better quality assurance from the vineyard through to the bottle. Address consumer concerns regarding products which are made taking care to respect the environment.
The New Zealand wine industry has a strong commitment to sustainable production in both vineyards and wineries, and it is my belief that more should be said about sustainability in the New Zealand wine message in the worlds wine markets.


New Zealand has a high level of commitment to sustainable production, as is evident by the fact that the greatest proportion of our electricity is produced from renewable resources. In the early 1990's the wine industry recognised that the natural resources of NZ, and the industry, were of significant value and needed to be protected. The industry was undergoing rapid vineyard expansion. Along with this growth there was new pressure on land and water resources, accompanied with issues related to changing land use. It was felt that developing guidelines for sustainable viticulture would help establish good practice, and would also provide a valuable education tool by which results from research could be shared.
In 2002, a new module was launched to provide guidance on sustainable management of wineries. Following wide industry consultation, in 2007 New Zealand Winegrowers (the industry body) announced a bold Sustainability Policy aimed at having all New Zealand wines being produced under independently audited environmental programmes by 2012.
It is estimated that over 94% of the producing vineyard area is participating in SWNZ. Although it was developed recently, the SWNZ winery programme has been adopted relatively quickly approx. 90% of the winery productive capacity is included in the programme.

Website: Sustainable Winegrowing NZ - Click Here

No comments:

Post a Comment