About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Tuesday, April 12, 2011


Mourvedre, (Monastrell or Mataro) - is a red wine grape variety used to make both strong, dark red wines and roses. It is an international variety grown in many wine regions around the world.
Mourvedre can produce tannic wines that can be high in alcohol, and is very successful in Rhone-style blends. It has a special partnership for Grenache, softening it and giving it structure. Its taste varies greatly according to region, but often has a wild, gamey or earthy flavour, with soft red fruit flavours, deep in colour, jammy blackberry characteristics, and frequently a herbal, almost sage-like characteristic.


The variety was probably introduced to Catalonia by the Phoenicians in around 500BC. The name Mourvedre comes from Murviedro (Morvedre in Catalan) near Valencia and the name Mataro comes from Mataro, Cataluna. It arrived in France sometime after the 16th century, and spread eastwards towards the Rhone where it is a notable component of Chateauneuf-du-Pape. It was once the most popular grape in Provence, but is now much less planted. One exception is Bandol on the Mediterranean coast of Provence, where Mourvedre produces powerful red wines in the style of Chateauneuf-du-Pape. It is sometimes used to produce a fortified red wine in Languedoc-Roussillon.
Mourvedre is a slow-ripening variety that develops tight bunches of grapes that need good ventilation to avoid rot. It seems to do best in windy climates like Southern France, in parts of Spain (coastal regions such as Almansa, Valencia, Alicante and Jumilla) and Algeria, and in Australia and Portugal, where it is known as Mataro. It craves heat and survives in locations too windy for other varieties, but can be drought-sensitive.
There is approx 12 square kilometres of Mourvedre in Australia, with the most significant plantings in South Australia (e.g. Barossa, McLaren Vale) and New South Wales. It is usually found in Rhone-style GSM blends of Grenache, Shiraz, and Mourvedre. It also has found its way into Australian fortified wines.

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