About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Tuesday, September 20, 2011

Soil Quality & Wine

Site selection and soil composition of a vineyard is one of the most important viticultural considerations when planting grape vines - that will have the greatest impact on wine quality.
Wine growers look for moderately fertile soils that do not promote an overly vigorous vine. It's no surprise that grapevines can often be found on ground that farmers deemed unsuitable for any other crop. The ideal circumstance for a vine is an area of thin topsoil and subsoil that sufficiently retains waters but also has good drainage so that the vine roots don't become too saturated. The ability of the soil to retain heat and/or reflect it back up to the vine canopy is also an important consideration that affects the ripening of the grape.


There are several minerals that are vital to the health of vines that all good vineyard soils have. These include calcium which helps to neutralize the soil pH levels, iron which is essential for photosynthesis, magnesium which is an important component of chlorophyll, nitrogen which is assimilated in the form of nitrates, phosphates which encourages root development, and potassium which improves the vine metabolisms and increases its health for next year's crop.
However, nutrients are essential to plant growth and ultimately to the ripeness of the grapes. It can therefore be argued that, indirectly, nutrients are essential to the production of high quality wine. It is the absorption of minerals that is key. Poor absorption creates imbalances, excesses or shortages, each with their causes and effects on plant growth. It is especially critical in relations to nitrogen and potassium content in the soil as their impact is largest.
When it comes to two of the greatest vineyards in the world - Laffite Rothschild and Domain de la Romanee Conti - soil quality is best expressed. There is a unique richness and you can taste it in the wine, a smell of aroma that emblazes into the mind. What is reflected in the soil is reflected in the plant, and in the taste of the wine.

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