About Me


Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Monday, January 30, 2012

Vieilles Vignes

Vieilles Vignes is a French term (meaning ‘old vines’) - commonly used on wine labels to indicate that a wine is the product of grape vines that are particularly old. The practice of displaying it stems from the general belief that older vines, when properly cared for, will produce a better wine. However, in France, Italy, Spain and most wine countries, there is no generally agreed upon definition on what constitutes the best old vines, as a wine might or might not show any specific characteristics related to vine age.
Grape vines can grow for over 120 years, though after about 20 years vines start to produce smaller crops, and average yields decrease, which can lead to more concentrated, intense wines. Diseases such as ‘dead arm’ can afflict old vines, in some cases further concentrating the juice. The term ‘old vines’ might apply to an entire estate, or it might mean only a certain parcel, rows planted before others.


 

Some of the oldest commercially active grape producing vineyards are planted in the Barossa Valley in Australia, one of the oldest being the Langmeil vineyard which has Shiraz grapes planted in 1843, now being 169 years old. The oldest known grape producing vine grows in Maribor in Slovenia and was planted over 400 years ago, on the left bank of river Drava and is a wonderful exhibit of nature's resilience surviving a number of revolutions and two world wars. They produce a token of fruit each vintage of about 35-55kg grapes, which is fermented and put into about 100 miniature bottles. The 'Barossa Old Vine Charter' was established to protect the older vines in the region and prevent them from being removed from the ground.
Typically Vieilles Vignes VV is used on an estate where wine production has been longstanding; it often means a wine whose vines are greater than 30-40 years old. Some winemakers around the world insist the vines should be older than this. In newly-established wine regions, 20 years might be considered old. The definition is further complicated by the fact that certain varieties simply do not have economically viable yields when they get truly ancient.
Generally, the more reputable the producer, the more likely it is to mean something. Similarly, if a producer sells an ‘estate’ and ‘old vines’ bottling, it is more likely to represent a discernable difference in character, if not necessarily in quality.

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